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Brand Story


Original Wedgie founders, Mark & Hayley, first met on the tropical island of Sri Lanka back in 2007. Somewhere in between their 9 years of living on the island, they met a local fellow called Mahendra; a man who just so happened to own a small wooden handcraft workshop.

And so, in 2014, the Wedgie ‘empire’ was born.
With the advantage of being near to where the products were made, this enabled Mark & Hayley to make regular visits to meet the workers.
Observe working conditions, as well as monitor the quality of hand-carving and hand-painting work in progress.
Wedgies chosen supplier has a fine history of working on handicrafts with almost 25 years in the business and is still, to this day, heavily focused on empowering rural communities.
With an eye on the western customer with their pop-culture inspired characters, Wedgie needed another member of the team to push the Wedgie message UK side.
Cue Daisy, Hayleys old school friend, who joined the team as the last piece of the Wedgie founding jigsaw, in 2015.

A UK based warehouse was opened in 2018 to help with distribution, which just so happens to be ran by Sue & Mike; otherwise known as Mark’s Mum
& Dad.

The rest as they say, is history.

Wedgie is still staunchly independent and has enjoyed a fast but organic growth over the years, and now supply over 100+ stores globally.

Wedgie are proud to be a part of the creative ethical shopping movement, a passionate team, all enjoying being a part of this door-stop adventure.